Consumer Trends in Kuwait’s Cosmetic IndustryThe cosmetic market in the MENA region alone increased by $3.8 billion in 2020 alone. The growth is expected to grow similarly in the…Oct 30, 2022Oct 30, 2022
Online Grocery Mobile ApplicationOnline grocery shopping in Kuwait has increased due to the pandemic since most of us remained quarantined at homes, unable to go out…May 27, 2021May 27, 2021
The Need to Adapt Products to the Digital ShelfAccording to PWC, almost 90% of consumers in the MENA region will continue to shop online even when social distancing measures are removed…Apr 19, 2021Apr 19, 2021
The Disruptive Technology of the Future and Why You Should Consider ItThe inclusion of Augmented Reality (AR) features in the product will become one reason consumers choose one brand over the other in the…Apr 11, 2021Apr 11, 2021
The Changing Consumer Trends in The MENA Region in 2021Due to the Pandemic in 2020 followed by increased lockdowns and curfews in the Middle East, consumers have been forced to adopt new…Apr 9, 2021Apr 9, 2021
The Titanic of the Auto IndustryMarketing research agencies extract valuable data that will help brands build effective marketing strategies by combining up-to-date data…Mar 24, 2021Mar 24, 2021
6 Branding Sins You Probably Didn’t Know AboutSome brands may have a brilliant product but end up failing with their competitors. There could be many reasons for that, but the major…Mar 24, 2021Mar 24, 2021
Walmart’s Business Strategy in Becoming the Leading RetailerOftentimes, a good strategy is invisible, hidden between the perfect architecture of a company’s policies and resource commitments that…Mar 13, 2021Mar 13, 2021
How Consumers Perceive your Brand“There’s always a hierarchy in the minds of consumers that they use to make purchase decisions. The brand that came first and hence…Mar 13, 2021Mar 13, 2021
The Genius Positioning Strategy of no name“They found a new, untapped market. Where others were fighting in red oceans, this brand developed a blue ocean for itself.”Mar 12, 2021Mar 12, 2021
